Making an impact is always important in growing your business. Logos can help businesses to create a first and lasting positive impression on the viewers and the desired audience. For example, Apple’ logo has an apple with a single bite which can be identified by everyone at once. Therefore, a company logo is something special and unique. Whether you are running a startup or full scaled business logo is the first thing which gives recognition to your brand.
Why is it so important?
1) It’s a brand identity: The most essential things of a logo are to identify the brand, product, person, business or service you’re designing it for. Unique logo serves as the foundation for the entire story on which the brand is built. Popular logos always create your identity in people no matter whatever business you have. Logo represents you on all of your branding materials such as important brochures, letterheads, business cards, you name it, etc.
2) Build trust and loyalty: As your brand succeeds, your logo is going to become more relative to a big range of consumers, and this relevance creates the perception that you’re trustworthy and accessible. Consider an example if you are going to buy nice foot wear and you suddenly spot Puma shoes. You’re instantly ready to buy. Why? Because Puma is a brand you trust. Your well- designed logo builds trust and brand loyalty is quick to follow. Lots of companies give away free items and business cards with the logo prominently displayed on them. Although this can be useful for getting new customers, it also can be a best way to build appreciation and loyalty to your brand.
3) Brand values: A well-designed company logo can express everything from the company’s professionalism to their through the right designed icon or proper font. Just make sure to keep it simple… ideally stick to just the one key idea. As an example the logo design for LG is recognized worldwide, The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. It’s a smiley face. This gives the brand a human element, and makes it more appealing and approachable.
4) Your Customers want it: Your logo is the first thing that your customer will look for when they visit your website or sees any communications from your brand. It should be front and center of all your marketing materials. If you don’t have a logo that stands out, then you are missing an opportunity to make your brand memorable in the minds of your customers.
Now you know how logo can be a core part of building a successful business and brand. It’s the first thing that stands out in big brand competitions. If you are looking to design a new logo or looking to redesign it, we can help you to create a catchy and effective logo to represent your brand. Contact us now!