When talking about branding decisions, the brand name decision may be the most obvious one. The name of the brand is maybe what you think of first when imagining a brand – it is the base of the brand. Therefore, the brand name selection belongs to the most important branding decisions.
Naming a brand is part science, part art, and certainly a measure of instinct. Our team can start with a careful review of the product and its benefits, the target market and proposed marketing strategies. Having that in mind, we can find a brand name matching these things.
