Point of sale marketing refers to all efforts that increase sales at the point the purchase are actually made. Consumers are still heading to brick-and-mortar stores. But here’s what’s changed over the last decade or so: shoppers today no longer tolerate bad retail experiences. In other words, your customers are still willing to visit you, but you need to give them a compelling reason to do so.
POSM is often addressed as ‘silent salesmen’ — an effective way to communicate your brand idea and gain visibility in a cost-effective manner. Our team can offer the most creative solutions for the development of effective POS materials.