Today there are billions of websites in the world and everyone wants to rank well on search engines like Google. Ranking high definitely work a lot in improving your brand image as a whole and identify your target customers. As more people will get to visit you, the more traffic you will get on your website. SEO stands for search engine optimization. It is a deciding factor for search engines to rank your website high in this mighty contest. SEO is a set of strategies and algorithms which uses the keywords used on your website to map with a user’s search query.
There are two types of SEO, on- page SEO which you have full control and off-page SEO which deal with back links and reviews. Both are equally important, but it’s important that your company goes in the correct order. In the order of execution on-page SEO should rank first, followed by off- page SEO.
On-page SEO describes the code changes you make directly to a web page to achieve higher ranking. It consists of optimizing the HTML code, content quality, and content structure. It refers to how well your website’s content is presented to search engines. Following are the characteristics of on-page SEO –
a) Keywords: Content should be created keeping the focus primarily on a single keyword or key phrase. Specific word or phrase should at least be mentioned for a specific number of times in the whole content and this process is known as keyword. Don’t go for keyword stuffing (duplicating keywords unnecessarily). Choose right and best keywords as per your business.
b) Quality Content: Post the fresh content frequently on your website. After Google’s algorithm update, web pages with more content intensity and depth have started performing better. You really don’t need long articles for rank high; make your content crisp and easy to understand. Good quality content always make user engaged longer on website.
c) Headings, Meta tags and Interlinking: There should be one <h1> tag on every page, which should include the most relevant keyword. Also make sure your Meta description is highly optimized. As its vital part of on-page SEO. Interlinked pages on your website is another factor for on-page SEO, it makes easier for search engines to crawl your site. Always remember more traffic means more SEO, A clear and precise description of the page makes users more likely to click on it.
Off-page optimization is a time consuming process. It refers to what strategies can be done outside of a website to maximize its performance. It can be achieved by backlinks, social interaction on site, and promoting content. There are several off-page factors that affect how search engines rank you when a user searches for a query. Following are the characteristics of off-page SEO –
a) Backlinks: Backlinks occur when other websites link back to their site to yours. Your back link should be relevant as search engines might ignore the majority of links if they’re low-quality or irrelevant. You can obtain backlinks by following ways:
- Reaching out bloggers
- Connecting your social media pages such as facebook page, twitter page to your website
- Submitting guest blogs to other sites.
b) Ads: Ads are a vital part of off-page SEO. All you have to do is get your content in front of the right audience (i.e. those with the ability to share, comment and link to your content in the future), things will be much easier. While putting your ads, prepare some unique stuff and be creative!
Implementing on-page and off-page SEO both will help you to get found by more desire customers. In a nutshell, SEO play a key role in the growth of your business as number of people use search engines to find you. We would love to implement SEO for your brand, but first let’s grab a cup of coffee with us!