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Email is still the most preferred method of communication for many people and businesses. It remains so for a variety of reasons. Email is convenient, direct, timely, and it provides what you need to know in a way that works best for the consumer mindset. You should still use effective email marketing for these five reasons.

It Creates Relationships
A company with a powerful email marketing strategy can become a news outlet that everyone is excited to see. Great email marketing can provide useful advice and the latest information. This can attract a lot of prospects and customers. It can build trust to the target audience that looks forward to receiving an update. Receiving emails that are consistently engaging helps your prospects and customers feel connected to your brand and company.

It is Personalized and Targeted
With more advanced tools being used by companies today, email marketing can be highly personalized and targeted. With the use of software or tools, companies can now analyze their user data, segment them based on common factors, and send emails addressing the needs of each recipient.

It Strengthens Brand Recognition
Since a lot of people check their email throughout the day, companies that are not using email marketing strategies miss a lot of opportunities to link up with prospects and customers. It is a must that your content and your brand are where your targets are. Though this thus not mean that it is alright to send emails so frequently. It means that sending emails with the right content at the right time helps you build consumer confidence around your brand.

It is Inexpensive
There is a need for an initial financial investment if you decide to buy a marketing automation software or a customer relationship management (CRM) system. It is a must nowadays. But after this, the cost will be very minimum per message to your prospects and customers. Automation in email marketing also reduces the time spent on scheduling, sending, and database maintenance. It makes email marketing more efficient and cost-effective.

It is Measurable
One of the best things about email marketing is its metrics: delivery rate, open rate, and click-through rate. Marketers now have the ability to analyze performance in order to make data-driven decisions on how and where to optimize. A/B testing can also be used in email marketing. Marketers can test elements like subject line and email length. With the information you can gain from these tests, you can make the right assessments coupled with the necessary action plans.

Email marketing is still a highly-preferred method to reach not only a wider client based, but a direct and specific way for targeted marketing needs too. This is the best way to remain cost effective, communicate in the way customers prefer, keep everyone updated with what they want to know and a great way to get the data needed for how well you are reaching customers and meeting your goals.